The Business of You is a MUST read for every high school and college student.

What is The Business of You?

The Business of You teaches students and emerging leaders to think like a CEO—of themselves.
You’ll learn to build a personal operating system, pitch your story, and lead with clarity and confidence.

This isn’t about chasing titles. It’s about building tools that actually work:

A mission that matters
A brand that gets remembered
A roadmap that adapts when life does

Because the most important project you’ll ever work on... is YOU!

Notify me when it's available!

Be the CEO of You, Inc.

Ask the Right Questions

Build your personal operating system.

Learn to make smarter decisions, manage your energy, and run your life like a CEO—because clarity starts with the right questions.

Tell Your Story

Craft a brand they remember.

Discover your values, develop your voice, and share your story with confidence. You are your own best pitch—learn to own it.

Lead Your Life

Turn growth into your strategy.

Design habits, build momentum, and lead yourself with purpose. This is your most important project—and it’s time to build it.

Explore the Departments of You, Inc.

Just like a great company, You Inc. has key departments -each one teaches you how to lead your life with clarity, confidence, and character. Step inside.

People & Culture

Every business has a vibe - and so do you. This department helps you uncover your personal values so you can lead your life (and decisions) with clarity and confidence.

If some walked into You Inc., what kind of culture would they feel - and would you want to work there?

Product Development

Got big ideas? Cool. Now let's make sure you can actually build something with them.

Are you just dreaming... or developing something real? It starts with asking the right questions.

Marketing

Do you tell facts, or do you tell stories? In Marketing, you'll learn how to tell your story - the kind that people remember (and want to follow).

When someone hears your name, what do they feel?

Finance

Time is your currency. This department shows you how to stop “spending” it and start investing it.

Where is your time actually going—and is it earning you a return?

Learning & Development

Forget checkboxes and cram sessions—this is about learning what matters, so you can grow in ways that actually move you forward.

Are you learning for a test… or for the life you actually want?

Sales

Whether it’s a job interview, pitch, or daily conversation—this is where you learn how to show your value without selling your soul.

Can you explain what you bring to the table in a way that makes people want to pull out a chair?

Operations

Things change. Plans get messy. Life throws curveballs. Operations is where you learn to flex, pivot, and still move forward with purpose.

When your path shifts unexpectedly, do you freeze… or do you flow?

The Office of the CEO

At some point, you’ve got to stop waiting for someone to hand you the job and realize… you’re already in charge. This is where you step fully into ownership of your life, your work, and your future—while surrounding yourself with a Personal Board of Advisors who challenge, guide, and believe in you.

If you're the CEO of You Inc., what kind of company are you building—and who’s helping you lead it?

The Business of You is Being Released Soon