Blue is coming.
And it's not just another app.
It’s a personal growth platform. A leadership playground. A future-ready toolkit that helps users become the CEO of their own life.
Launching late 2025, Blue turns the story behind The Business of You into a gamified, challenge-based experience for students, young professionals, and anyone ready to lead with clarity and confidence.
💬 Build your brand.
🧭 Discover your values.
📈 Track your growth.
🧑💼 Assemble your personal board of advisors.
📦 And yes—learn how to pitch yourself like a startup.
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Interested in Blue? Subscribe here to receive updates and early access offers!
The Vision of Blue

Bite-Sized Learning
Fast, focused lessons based on real-world success skills

Gamified Challenges
Earn points by completing real-life leadership and self-awareness tasks

Built-In Network
Connect with mentors, peers, and your “Board of Advisors”
Who is Blue for?

Students
Build a personal roadmap to who you're becoming.
You're exploring colleges, careers, or just who you want to be. Blue helps you define your values, discover your voice, and build a toolkit for the journey ahead.

Parents
Support your child’s growth without taking the wheel.
You want to empower your teen to take ownership of their future. With Blue, you become part of their Board of Advisors, offering feedback and encouragement while they drive their own development.

Educators
A ready-to-go leadership framework for modern learners.
You’re looking for ways to teach self-awareness, communication, and personal branding. Blue fits into your classroom or advisory time, with challenges and reflections that turn abstract ideas into real growth.

Job Seekers
Brand yourself with clarity, confidence, and connection.
You're stepping into the workforce, changing careers, or returning after a break. Blue helps you articulate your story, align your values, and build a network aligned with your goals.
Subscribe For Updates
Interested in Blue? Subscribe here to receive updates and early access offers!